Advett.com – The True Success Story
As our slogan runs: Local Ads
for Local People
There are few incidents in real
life that succeed in converting themselves to the stuff that success stories
are made of. Advett.com has just a similar beginning. Would you too desire to
be just as successful in whatever business you are doing? Why not follow our
example. Let me tell you where it all began.
Advett is an epithet conjured
up by one of us for “Advert”. Before it all began, I was sitting in a pub with
a Scottish friend who came up with the name. So, kindly don’t be too surprised
if it sounds a bit Scottish.
Co-founders of this UKclassifieds business are three young enterprising gentlemen; one each from
Yorkshire, Scotland and Morocco. A strange blend you may no doubt call, but
after having ceaselessly struggled with never-ending job hunts and
redundancies, I suppose a certain sort of camaraderie is bound to
spontaneously, develop. Other than that, we had also known each other for quite
a long time.
Consequently, it was
unanimously decided that we needed to seek our fortunes all by ourselves.
Having same doubts, as everyone else would have entertained prior to venturing
into business; our first steps were logically not only conscious but extremely
cautious. To be on the safer side, each one of us continued to hold onto his
existing day job: the Yorkshire as an IT administrator, the Scotsman as a
barman, and the Moroccan as an accounts assistant. The marvelous magic of
Internet is that it allows you to do such a thing, with no inhibitions
whatsoever.
All three of us, having made
several vain attempts at holding onto jobs on a permanent basis, finally ended
up doing short contracts with various local firms. On account of recession and
a consistently declining economy, we were force to frequently jump from one
contract to the next. Obviously, there’s a limit to a man’s patience. Being fed
up with switching jobs, and constantly losing colleagues every time we were
just beginning to know them, drove the final nail into the coffin.
The decision to boldly set out
on the adventure of starting our own enterprise was hardly as difficult or as
troublesome as one would normally expect such a decision to be. Perhaps, it was
the easiest part of starting our new business. However, the question that
almost instantly popped up before us was: what should this business actually
be? As a result, we unwittingly made a few futile blunders that were
unsurprisingly predestined to fail anyway. So, each single time, we simply fell
short; mostly even before making the very first moves.
Then one cool evening, sitting
peacefully over a drink at our local pub, an idea ingeniously befell us. We
daringly ventured to discuss our dreams. While doing so, one of us suddenly
mentioned that one of his greatest ambitions and unfulfilled dreams had been
starting up an online website for local classifieds, where locals could
conveniently meet and exchange unused items that they no longer required. For
him; it had always been a fairytale-style dream that visualised coming up with
a format that would effectively bring British folks together under one roof, so
to say.
This was very much like the
re-creation of a bygone single community concept. As anticipated, taking a
start was comparable to paddling upstream without a rudder. As you would
expect, we were all overjoyed with enthusiasm and full of fresh ideas but
actually clueless as to where a beginning could be made to put all these
wonderful ideas together. Yet, with sheer hard work and selfless perseverance,
Advett stands there today for the world to see – like a dream come true!
